Summary

• Description:

  The MS Word document comprises Form 2 Business Schemes of Work Term 3 2025. The PDF version is also available upon your request.

  The scheme of work is structured around a primary business studies textbook and covers two main topics for the term's curriculum.

  The topics and their corresponding sub-topics outlined in the document are:

  • Insurance
    • Comparing and contrasting insurance and gambling.
  • Product Promotion
    • Introduction: Understanding the purpose of product promotion and factors considered when choosing a promotion method.
    • Personal Selling: Exploring the steps, qualities of a good salesperson, and the pros and cons of personal selling.
    • Advertising: Defining advertising, its aims, and types. Analyzing various media like newspapers, magazines, posters, billboards, and electronic media (radio, TV, cinema).
    • Publicity and Public Relations: Examining the impact of positive and negative publicity and the role of public relations activities.
    • Sales Promotion: Defining sales promotion and describing its various methods, such as discounts and coupons.
    • Other Methods: Discussing other promotional strategies like trade fairs, exhibitions, window displays, and direct mail.
    • Contemporary Issues: Analyzing ethical issues, current trends, and emerging issues in product promotion.
• File Size:

  18.97 KB
• Length:

  4 pages
• Category:

  Schemes of Work
• Level:

  Form 2
• Subject:

  BUSINESS STUDIES
• Posted By:

  Caleb_Peter

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