Summary

• Description:

  The PDF document comprises Form 4 Agriculture notes on the topic of Agricultural Economics V (Agricultural Marketing and Organisations).

  The topics and sub-topics covered in the document include:

  • Introduction to Agricultural Marketing
    • Agricultural marketing is defined as an economic activity that involves the distribution of farm produce from the farm to the consumer.
    • Key marketing functions are listed, including transportation, storage, processing, grading, packaging, and collecting market information.
  • Marketing Agencies and Institutions
    • The notes describe the different players involved in the marketing chain:
      • Middlemen (Itinerant traders): People who buy from the producer to sell to other agencies.
      • Wholesalers and Retailers: Those who buy in bulk to sell to other businesses or directly to consumers.
    • Statutory Boards: These are government bodies established to regulate the marketing of specific commodities. Examples given include the Kenya Cooperative Creameries (K.C.C.) for dairy and the Kenya Tea Development Authority (K.T.D.A.) for tea.
    • Co-operative Societies: These are organizations formed by farmers to market their produce jointly. The notes list their advantages (e.g., strong bargaining power, providing credit) and disadvantages (e.g., mismanagement, price fluctuations).
  • Challenges in Agricultural Marketing
    • The document outlines common problems faced in marketing agricultural produce in Kenya, such as the perishability of goods, seasonality of production, bulkiness of produce, and poor transport and communication infrastructure.
    • The role of government intervention in marketing is also discussed, highlighting its importance in ensuring a steady supply of essential commodities and protecting farmers from exploitation.
  • Agricultural Organizations
    • Various organizations that support the agricultural sector are described:
      • Research Institutions: The role of organizations like the Kenya Agricultural Research Institute (K.A.R.I.) in conducting research to improve crop and livestock production is explained.
      • Other Organizations: The functions of the Kenya National Farmers' Union (K.N.F.U.), the Agricultural Society of Kenya (A.S.K.), Young Farmers and 4-K Clubs, and agricultural-based women's groups are also detailed.

  These notes are comprehensive, neat, and printable, making them an excellent resource for students studying the principles of agricultural marketing and the organizations that support the sector. They are also highly suitable for teachers to use for lesson preparation, providing a structured and clear guide to the topic.

• File Size:

  274.85 KB
• Length:

  8 pages
• Category:

  Lesson Notes
• Level:

  Form 4
• Subject:

  AGRICULTURE
• Posted By:

  Caleb_Peter

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